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Baja Construction faced significant challenges establishing a meaningful and effective digital footprint. Their previous agency attempts did not produce the visibility or lead quality needed to compete in a crowded market. Without a professional website and cohesive brand identity, Baja remained virtually invisible to potential clients searching online for trusted construction services.
They also lacked a strategic lead generation mechanism that could nurture interested prospects and turn inquiries into revenue-generating projects. The construction industry’s competitive nature required a digital overhaul that would position Baja Construction as a credible and authoritative brand, able to consistently attract the right clientele and grow revenue sustainably.
Dancing Chicken began by developing a fresh, distinctive brand identity for Baja Construction, including crafting a new logo and establishing a visual style that conveyed professionalism and trustworthiness. This foundational work enabled Baja to stand out within the competitive San Diego construction market.
A custom, professional website was designed and built to highlight Baja Construction’s core services and showcase their project portfolio. The site’s user experience was optimized for engagement and lead capture, facilitating easier contact and project inquiries from prospective customers.
Simultaneously, Dancing Chicken launched targeted advertising campaigns on Meta platforms. These campaigns focused on precise audience targeting to reach homeowners and commercial clients actively seeking construction services. Creative ad content was continually tested and refined to maximize lead quality and conversion rates.
Within two weeks of the new website and ad campaigns going live, Baja Construction secured a major project worth over $100,000. This swift success marked a clear departure from previous struggles, demonstrating the effectiveness of a comprehensive branding and digital marketing strategy. The strengthened online presence and optimized lead generation have fueled significant revenue growth, positioning Baja Construction as a recognized leader in the San Diego construction industry.
When it comes to Meta ads, many brands don’t realize just how profitable the platform can actually be. Or even worse, an agency overpromised and underdelivered... leaving them frustrated with a fortune spent on ineffective campaigns.
Our clients see amazing results from Meta ads. That’s because we cover every angle—from targeted reach to dynamic creative testing to retargeting and more. With our full-funnel strategy and deep platform expertise, we make sure your Meta ads drive maximum profitability, every step of the way.
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