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Consumer Injury Advocate set out to mobilize individuals affected by Johnson & Johnson’s talcum powder products. The primary challenge was to build a digital campaign that educated and empowered potential plaintiffs while creating urgency and trust in a sensitive legal environment.
The campaign required impactful storytelling, emotionally-driven visual assets, and an effective system to convert awareness into action.
Dancing Chicken crafted a compelling narrative of empowerment that resonated across all digital platforms, bringing clarity and urgency to the campaign’s message. We developed emotionally charged visual assets and a straightforward online questionnaire to guide users from awareness to action.
With consistent, actionable messaging and clear value propositions, the digital campaign educated the audience, built trust, and drove conversions. Ongoing optimizations ensured the advertising maintained a low cost per verified lead while maximizing engagement.
As a result, Consumer Injury Advocate was able to generate 530 verified phone leads at just $34 per lead, with each lead earning over $200 for the organization. The campaign drove both social and legal change, fostering a stronger community among those affected and driving collective action against harmful products.
When it comes to Meta ads, many brands don’t realize just how profitable the platform can actually be. Or even worse, an agency overpromised and underdelivered... leaving them frustrated with a fortune spent on ineffective campaigns.
Our clients see amazing results from Meta ads. That’s because we cover every angle—from targeted reach to dynamic creative testing to retargeting and more. With our full-funnel strategy and deep platform expertise, we make sure your Meta ads drive maximum profitability, every step of the way.
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