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BlueRidge Company came to Dancing Chicken with strong industry expertise and a solid reputation for quality radiant heating systems. However, their online presence was outdated, and they lacked an effective digital advertising strategy to capture and convert leads in a competitive market.
They needed a partner who could not only modernize their website but also build and execute targeted paid search and social campaigns that would drive measurable revenue growth. This required a comprehensive, data-driven approach to overhaul their digital ecosystem and unlock their full market potential.
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Starting with a fresh, strategic perspective, Dancing Chicken conducted in-depth competitor and industry analyses to shape a targeted digital roadmap for BlueRidge. The first step was a full website redesign optimized for lead generation and user experience.
We developed engaging video content showcasing BlueRidge’s services, which became a cornerstone of Facebook marketing campaigns. Targeted advertising campaigns were launched on both Facebook and Google, meticulously designed to drive traffic and generate leads while ensuring an optimal return on investment.
Dancing Chicken focused on continuously optimizing these campaigns to deliver consistent lead flow and support BlueRidge’s revenue growth goals. By aligning advertising efforts with BlueRidge’s core audience, we ensured messaging resonated with homeowners and businesses seeking radiant heating solutions.
Since beginning an engagement with Dancing Chicken, BlueRidge Company has seen their monthly revenue grow from $200,000 to over $500,000, achieving 3x revenue growth in six months. With a monthly advertising budget of $12,000, they also realized an impressive 2400% return on investment. These results have significantly strengthened BlueRidge’s position in the radiant heating market and set a strong foundation for continued growth.
When it comes to Meta ads, many brands don’t realize just how profitable the platform can actually be. Or even worse, an agency overpromised and underdelivered... leaving them frustrated with a fortune spent on ineffective campaigns.
Our clients see amazing results from Meta ads. That’s because we cover every angle—from targeted reach to dynamic creative testing to retargeting and more. With our full-funnel strategy and deep platform expertise, we make sure your Meta ads drive maximum profitability, every step of the way.
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