Paid Advertising

Cutting Lead Costs by 50% for a Y Combinator SaaS Startup

120%

Increase in Engagement

50%

Reduction in CPL

$20

Cost per lead

CreatorML is a cutting-edge Y Combinator-backed startup leveraging machine learning to help YouTube creators optimize their video thumbnails and titles for maximum click-through rates. Their AI-powered platform uses computer vision and natural language processing to predict performance metrics, empowering creators to grow their audience efficiently.

Industry:
Machine Learning / SaaS
Location:
New York City, New York
Services:
Meta Advertising, Creative Design

Challenges

Prior to working with Dancing Chicken, CreatorML was investing heavily ($30,000/month) with another agency but failing to see meaningful results or traction in lead generation. The challenge was to deliver effective, scalable advertising that would convert and change the mindset of the business owner about paid social ads.

The Results

Growth Summary

Dancing Chicken stepped in to optimize CreatorML’s Meta campaigns, demonstrating tangible performance improvements and quality lead generation in a cost-effective manner. Though funding constraints limited the immediate scaling potential, the partnership successfully shifted the business owner’s perspective on digital advertising and paved the way for future collaborative success.

Looking ahead, Dancing Chicken is excited to work with CreatorML again in the future, building on early wins to drive sustainable growth and maximize advertising ROI.

Our Strategies Work

Stop Leaving Money On The Table: Maximize Your ROI With Meta.

When it comes to Meta ads, many brands don’t realize just how profitable the platform can actually be. Or even worse, an agency overpromised and underdelivered... leaving them frustrated with a fortune spent on ineffective campaigns.

Our clients see amazing results from Meta ads. That’s because we cover every angle—from targeted reach to dynamic creative testing to retargeting and more. With our full-funnel strategy and deep platform expertise, we make sure your Meta ads drive maximum profitability, every step of the way.