Detailers of Naples came to Dancing Chicken with a goal to grow monthly revenue from $100,000 to $250,000. Despite their solid reputation and quality of service, their digital presence was weak, and their booking schedule was underutilized. Without an effective digital marketing strategy, they struggled to consistently convert leads and scale revenue in a competitive market.
They needed a partner capable of revitalizing their online presence, deploying targeted advertising campaigns across social platforms and search engines, and implementing operational systems to streamline lead management and sales.
Dancing Chicken started by developing a comprehensive strategy focused on modernizing Detailers of Naples’ online presence and optimizing their customer acquisition funnel.
This included launching tailored advertising campaigns on Facebook, Instagram, and Google using creative content designed to engage and convert local audiences actively seeking automotive detailing services.
We implemented a Customer Relationship Management (CRM) system to track leads and improve customer follow-up, coupled with automated email and SMS communications to nurture prospects and boost conversions.
To maximize effectiveness, we also trained the sales team with proven scripts and techniques while developing a visually compelling, user-friendly landing page that helped Detailers of Naples stand out in the digital marketplace.
Since partnering with Dancing Chicken, Detailers of Naples achieved a fully booked schedule, doubling their monthly revenue to $250,000 with a sustained growth rate of 150%. The strategic advertising, CRM integration, and operational improvements have positioned them for continued success in the Southwest Florida market.
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