Paid Advertising

Dominating the Bay Area HVAC Market With $50K Monthly Growth

$50K

Monthly Revenue Generated

2.5x

ROAS

45%

Increase in Bookings

Henry Mechanical is a trusted family-owned HVAC, plumbing, and solar services company serving Sonoma, Marin, and Napa counties in California for over 30 years. Known for superior customer service, energy-efficient solutions, and expert installations and repairs, Henry Mechanical delivers comprehensive residential and commercial comfort solutions with a commitment to customer satisfaction.

Industry:
HVAC, Plumbing & Solar
Location:
Sonoma County, California
Services:
Meta Advertising, Creative Design

Challenges

Henry Mechanical wanted to further strengthen their market presence in the competitive Bay Area HVAC landscape by generating high-quality leads and increasing booked appointments through digital advertising. The goal was to maximize ROI while expanding their reach into solar and plumbing service segments.

The Results

Growth Summary

Dancing Chicken developed targeted Meta ad campaigns tailored to Henry Mechanical’s service areas and specialties such as heating, air conditioning, and solar panel installation. The campaigns generated over $50,000 in monthly revenue with an impressive 2.5x return on ad spend.

The strategic focus on customer engagement led to a 45% increase in booked appointments, helping Henry Mechanical serve more customers efficiently and solidify their leadership as a top HVAC and solar provider in the Bay Area.

Optimization and creative ad strategies continued to drive growth and market dominance for Henry Mechanical.

Our Strategies Work

Stop Leaving Money On The Table: Maximize Your ROI With Meta.

When it comes to Meta ads, many brands don’t realize just how profitable the platform can actually be. Or even worse, an agency overpromised and underdelivered... leaving them frustrated with a fortune spent on ineffective campaigns.

Our clients see amazing results from Meta ads. That’s because we cover every angle—from targeted reach to dynamic creative testing to retargeting and more. With our full-funnel strategy and deep platform expertise, we make sure your Meta ads drive maximum profitability, every step of the way.