SEO Local began with an unproven offer and minimal inbound traction. Their initial Facebook event ads did not generate sufficient engagement or booked calls. The challenge was to craft a targeted, direct approach to engage business owners ready to invest in local SEO services and reduce the cost per booked call significantly.
With Dancing Chicken’s refined Meta ad strategy, SEO Local was able to precisely target business owners interested in SEO services, emphasizing the benefit of ranking #1 on Google via Device Farm technology. This optimally targeted campaign reduced their cost per booked call from $80-$90 to $40, dramatically increasing the volume of booked calls to dozens daily.
Coupled with their service expansion through the AppsTango partnership, SEO Local not only scaled paid lead generation but also enhanced comprehensive digital solutions for their clients, improving client retention and satisfaction.
This strategic evolution transformed SEO Local from an unrevealed offer struggling for traction to a leading local SEO provider with scalable growth driven by integrated paid advertising, organic search dominance, and app development services.
When it comes to Meta ads, many brands don’t realize just how profitable the platform can actually be. Or even worse, an agency overpromised and underdelivered... leaving them frustrated with a fortune spent on ineffective campaigns.
Our clients see amazing results from Meta ads. That’s because we cover every angle—from targeted reach to dynamic creative testing to retargeting and more. With our full-funnel strategy and deep platform expertise, we make sure your Meta ads drive maximum profitability, every step of the way.