Rod’s Cooling & Heating needed to establish a consistent pipeline of high-quality leads to drive substantial business growth and outpace strong local competition. The challenge was not only to attract potential customers but also to convert digital interest into real-world sales, ensuring the campaign delivered both quantity and quality in prospective clients.
Dancing Chicken launched a comprehensive, visually impactful advertising campaign on key social platforms, designed to capture attention quickly and drive high engagement from homeowners and businesses seeking HVAC services.
Thorough A/B testing was executed across all ad creatives and formats to identify and amplify the most effective messaging and visuals for their target market. Continuous monitoring and optimization of campaigns allowed for enhanced cost-efficiency and steadily improving results.
By prioritizing data-driven refinement and customer-centric creative, Rod’s Cooling & Heating reduced their average cost per lead to just $18, while total revenue during the active campaign surpassed $180,000. The streamlined customer acquisition funnel drove new business at under $250 per new customer, confirming the effectiveness of a bespoke digital marketing approach in the competitive HVAC space. Now, Rod’s Cooling & Heating enjoys a revitalized flow of qualified leads and a stronger reputation in their market.
When it comes to Meta ads, many brands don’t realize just how profitable the platform can actually be. Or even worse, an agency overpromised and underdelivered... leaving them frustrated with a fortune spent on ineffective campaigns.
Our clients see amazing results from Meta ads. That’s because we cover every angle—from targeted reach to dynamic creative testing to retargeting and more. With our full-funnel strategy and deep platform expertise, we make sure your Meta ads drive maximum profitability, every step of the way.
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