Paid Advertising

Generating 180+ Solar Leads and Boosting Bookings in California

180+

Qualified Leads Generated

35%

Increase in Bookings

40%

Reduction in CPL

Best Solar Choice is a full-service solar energy provider focused on helping homeowners and businesses reduce energy costs and carbon footprint through customized solar panel installations. Located in California, they specialize in designing tailored solar solutions combined with flexible financing options, exceptional customer service, and top-tier solar equipment with up to 25-year warranties.

Industry:
Solar Energy
Location:
California
Services:
Meta Advertising, Creative Design

Challenges

Best Solar Choice needed to scale lead generation to compete in California’s increasing solar market demand effectively. They required a reliable, cost-effective digital marketing partner to generate more qualified solar leads and bookings while reducing acquisition costs.

The Results

Growth Summary

Dancing Chicken implemented a highly targeted Meta ad campaign with refined audience segmentation of homeowners and businesses interested in solar power. Over three months, this resulted in generating over 180 qualified leads and increasing solar consultation bookings by 35%.

Optimized ad copy and enhanced retargeting reduced cost per booked call by 40%, allowing Best Solar Choice to confidently increase ad spend and expand their market footprint in California.

This partnership has positioned Best Solar Choice as a competitive, customer-focused leader in solar energy installations, driving sustainable business growth and helping customers transition to clean energy.

Our Strategies Work

Stop Leaving Money On The Table: Maximize Your ROI With Meta.

When it comes to Meta ads, many brands don’t realize just how profitable the platform can actually be. Or even worse, an agency overpromised and underdelivered... leaving them frustrated with a fortune spent on ineffective campaigns.

Our clients see amazing results from Meta ads. That’s because we cover every angle—from targeted reach to dynamic creative testing to retargeting and more. With our full-funnel strategy and deep platform expertise, we make sure your Meta ads drive maximum profitability, every step of the way.