In a competitive HVAC market, Guyette Air faced the challenge of raising its digital visibility while authentically communicating its brand values of quality workmanship and professionalism. Simply being seen by potential customers wasn’t enough, they needed a digital strategy that would clearly convey their commitment to excellence to homeowners seeking HVAC solutions. The company’s goal was to increase qualified leads while strengthening their brand reputation online.
Dancing Chicken crafted and launched a targeted advertising campaign featuring a compelling offer—a new AC unit for just $40 per week with low interest for 24 months. This promotion was specifically designed to catch the attention of homeowners considering HVAC upgrades or replacements.
We applied continuous A/B testing and campaign optimization to ensure the advertisements resonated with the right audiences and maximized conversions. This data-driven approach allowed us to keep the cost per lead impressively low at $15 while capturing strong interest and generating qualified leads.
Through these strategic efforts, Guyette Air not only significantly enhanced its digital presence but also connected with more homeowners ready to invest in quality HVAC solutions. The company established a sustainable growth trajectory built on smart, cost-effective advertising and clear brand communication.
When it comes to Meta ads, many brands don’t realize just how profitable the platform can actually be. Or even worse, an agency overpromised and underdelivered... leaving them frustrated with a fortune spent on ineffective campaigns.
Our clients see amazing results from Meta ads. That’s because we cover every angle—from targeted reach to dynamic creative testing to retargeting and more. With our full-funnel strategy and deep platform expertise, we make sure your Meta ads drive maximum profitability, every step of the way.
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