Paid Advertising

Lucrative Home Remodeling Growth From Paid Advertising

$33

Average Cost Per Lead

27%

Revenue Boost in 6 Months

20+

Projects Closed

Wood Quality is a leading home remodeling company recognized for superior craftsmanship and innovative design solutions. Their focus is on delivering high-quality renovations that transform homes while meeting clients’ aesthetic and functional needs.

Industry:
Home Remodeling
Location:
Boise, Idaho
Services:
Meta Advertising, Creative Design

Challenges

Wood Quality partnered with Dancing Chicken Media to elevate their lead generation and support business growth in a highly competitive home remodeling market. The company faced the challenge of building a compelling digital presence that attracted high-quality potential clients and maintained engagement through the sales funnel. Consistent generation of qualified leads was critical for scaling revenue and expanding market share.

The Results

Growth Summary

Dancing Chicken launched a targeted advertising campaign across multiple social media channels, featuring a compelling offer of “FREE Design Quotes for the First 5 Respondents” to spark interest and drive engagement.

To maximize results, we conducted comprehensive A/B testing on creatives and ad formats to identify the most effective combinations in reaching and converting prospects. Continuous campaign optimization ensured sustained efficiency and impact.

The results were remarkable: Wood Quality achieved a low average cost per lead of $33 while significantly increasing revenue from the higher quality leads generated. The company established a strong digital identity that sets them apart in the crowded home remodeling industry, positioning them for scalable growth.

Our Strategies Work

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