McNally’s Heating and Cooling wanted to transform their lead generation and customer engagement strategy. The main challenge was generating a steady stream of quality leads while lacking advanced digital tools for nurturing and managing them. This created a barrier to sustainable growth in a competitive HVAC market.
They needed a partner to build targeted advertising campaigns, implement effective CRM and automation, and train their sales team for better lead conversion — all with the goal of increasing high-quality leads and scaling revenue.
Dancing Chicken developed a comprehensive digital strategy combining targeted ad campaigns on Facebook, Instagram, and Google to consistently drive business inquiries.
To enhance lead nurturing and management, we introduced a robust CRM system integrated with automated email and SMS follow-ups, minimizing lead drop-off and maintaining engagement.
Customized training and scripts were provided to McNally’s sales team to improve their effectiveness in converting these leads into customers.
Additionally, we created compelling lead magnets, engaging offers and attractive forms, that further increased conversion rates.
These combined efforts resulted in a notable reduction of cost per lead to $15, well below industry averages, and positioned McNally’s on track to reach $1 million in monthly revenue.
When it comes to Meta ads, many brands don’t realize just how profitable the platform can actually be. Or even worse, an agency overpromised and underdelivered... leaving them frustrated with a fortune spent on ineffective campaigns.
Our clients see amazing results from Meta ads. That’s because we cover every angle—from targeted reach to dynamic creative testing to retargeting and more. With our full-funnel strategy and deep platform expertise, we make sure your Meta ads drive maximum profitability, every step of the way.
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