Brian Singh faced the challenge of transitioning his highly specialized volleyball coaching expertise to a scalable online platform. The goal was to connect with volleyball coaches globally, monetize the digital content through webinars, and significantly increase attendance and revenue from these sessions. Achieving this required a precise advertising strategy to build awareness and drive sign-ups while maintaining high engagement during webinars.
Dancing Chicken developed a focused webinar series tailored for volleyball coaches, delivering valuable and actionable training that funneled participants toward premium coaching courses. Targeted advertising campaigns on Meta platforms effectively reached a global audience of volleyball coaches, generating strong webinar sign-ups.
Creative design played a critical role in making the webinars visually engaging and informative, which helped retain attendees and encouraged course enrollments.
This approach generated over $100,000 in total profit, with an average of $20,000 profit per webinar. Sign-ups ranged between 400 and 700 per session, and advertising costs were managed efficiently to achieve a cost per sign-up between $3 and $6.
When it comes to Meta ads, many brands don’t realize just how profitable the platform can actually be. Or even worse, an agency overpromised and underdelivered... leaving them frustrated with a fortune spent on ineffective campaigns.
Our clients see amazing results from Meta ads. That’s because we cover every angle—from targeted reach to dynamic creative testing to retargeting and more. With our full-funnel strategy and deep platform expertise, we make sure your Meta ads drive maximum profitability, every step of the way.
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