Despite Kinder Heating & Air’s strong reputation for outstanding service in the Rogers community, they were not seeing a steady influx of high-quality leads through digital channels. Their challenge was twofold: not only did they need to stand out in a crowded HVAC market where many competitors also focused on digital outreach, but they also needed a way to nurture cold prospects into active, long-term customers.
Previous sporadic efforts at online advertising left gaps in both reach and customer engagement. To maintain their growth momentum and remain the go-to HVAC provider locally, Kinder Heating & Air needed a solution that would consistently attract receptive leads and foster ongoing relationships with their brand.
Dancing Chicken responded with a tailored digital marketing strategy that combined creative design with data-driven optimization. We launched targeted ad campaigns on social platforms, prioritizing visually appealing image ads crafted to capture the attention of homeowners and businesses in the Rogers area.
A rigorous A/B testing process enabled us to identify the ads and messaging that best resonated with the target audience, allowing continuous refinement of campaigns to maximize engagement and cost efficiency. By regularly refreshing creative elements and messaging, the campaigns stayed relevant and compelling, consistently attracting quality leads at a low cost.
The results speak to the success of this ongoing optimization: Kinder Heating & Air achieved a standout $12 cost per lead for photo ads and an overall $19 average cost per lead. These improvements significantly increased their lead volume and quality, strengthening their market position and establishing a sustainable growth path in the competitive HVAC space.
When it comes to Meta ads, many brands don’t realize just how profitable the platform can actually be. Or even worse, an agency overpromised and underdelivered... leaving them frustrated with a fortune spent on ineffective campaigns.
Our clients see amazing results from Meta ads. That’s because we cover every angle—from targeted reach to dynamic creative testing to retargeting and more. With our full-funnel strategy and deep platform expertise, we make sure your Meta ads drive maximum profitability, every step of the way.
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